What book or books can help me run a political campaign?
When I ran my first political campaign in 1995, I did not know what I was doing. I was a 20 year-old college student at Miami University in Oxford, Ohio. I had excellent organizational skills, I was a former boy scout, I was in Navy ROTC, and I was in College Republicans. I was also a lifeguard at the university's aquatic center. None of these things prepared me for running a countywide race. I did not even think of looking for a book about how to run a political campaign. I thought that type of text would not exist. So everything I began learning about how to run a political campaign, I had to learn organically - either by creating my own system or learning from others who had run campaigns, before. Fortunately, I was able to work with a campaign professional who had run federal and state political races. I took classes about campaigning that were offered in my state, and I began to learn how campaigns were structured and how successful people won t...
