Running for elected office? You need a plan!
Anything important requires a plan! Before a pilot flies a plane, he files a flight plan. Before a professor or teacher begins their class, they develop a plan. Every building, from the tallest skyscrapers to the smallest backyard shed, requires a plan. Athletes on a court or a field have a plan for their games, and they practice those plans repeatedly before a match. But many people who want to run for elected political office jump into a campaign without a plan. Why would someone run for office without a plan? A well-organized campaign plan serves as your roadmap to victory. A campaign plan maps out how to use your time. A campaign plan will create a path for raising money, and then how to responsibly spend it. A campaign plan focuses you on paying attention to the most important information available in your political race and how to create a message, what the right message is, and who you need to reach. The PoliticalCampaign Desk Reference by Michael McNamara has...