How to Identify and Target Voters for Your Election Campaign
DO NOT SKIP THIS BLOG POST! Not every voter is "your" voter. The key to winning an election is knowing who the voters are in your district, understanding your natural "base" of supporters, who thew "swing" voters are (and what issues they care about), and the cohort of voters who will likely not support you (for reasons of policy, party, etc.). Why is targeting important? I have consulted on numerous political campaigns over the years. There are four limited resources on a campaign: time, information, money and people. The first is time. Time is a resource that cannot be created. You know exactly how many seconds there are between this moment and the close of polls on election day. Throughout all of the campaigns I have managed or consulted, I have met many eager candidates who pledged that they will knock on every door in the district. Well, unless the district is very tiny, or you have superhuman powers akin to Santa Claus, the likelihoo...