Tell your story - the power of a clear campaign narrative
Winning candidates don’t just talk about policies—they tell a story. A strong campaign narrative connects with voters on an emotional level, making them feel like they’re part of something bigger. An effective campaign narrative will also humanize the candidate so that voters and supporters can identify with the story. What is a Campaign Narrative? Your narrative defines who you are and what you stand for and will develop a level of relationship between you and the voter. It is important that you know who and what you are so that you are able to define yourself before an opponent has the opportunity. Your campaign narrative is the “wraparound” story that connects your values, message, and policy positions. It answers three key questions: 1. Who are you? (Your background and experience – the part that connects you emotionally) 2. Why are you running? (The value you add to the voter – what ...