Cut it out, and knock it off: Politicians need to stop using clichés
Beyond the Buzzwords: Why Politicians Should Avoid Overused Clichés Political speeches and debates are supposed to inspire, educate, and persuade. Too often, however, candidates rely on tired, overused clichés that make their messages sound generic, insincere, or even meaningless. It is lazy. Instead of engaging voters, these phrases can make a candidate seem unoriginal, disconnected, or worse - like they’re dodging important questions. If you’re a candidate running for office, or someone who helps write speeches, it’s time to retire the corny banalities and start being genuine. Below are some of the worst offenders used by politicians—and why they should be avoided. If you need a moment to compose yourself, a few seconds of silence is better that platitudes and fluff. In fact, silence is an effective tool that captures attention. I use it myself. Try it! Overused Political Clichés (and What to Say Instead) 1. “At the end of the day…”...