The Campaignguy Blog

A campaign message isn’t just a slogan—it’s the core of your campaign. It defines why you’re running and why voters should support you. If you want to win, you need a compelling, memorable message that resonates with voters. What Makes a Great Campaign Message? It’s Simple & Clear: Your message should be easy to understand in one sentence. It’s Relevant: It should address the issues that matter most to voters. It’s Memorable: A strong message sticks with people long after they hear it. It Sets You Apart: It should highlight what makes you the best candidate. Let's look at the 2024 race for President of the United States in which the 45th President Donald Trump ran against then-Vice President Kamala Harris. The video below, titled "Together" is an excellent example of President Trump's message.  It is clear, hopeful and has a message that was consistent throughout his entire campaign: As a contrast, the Harris campaign, that had the apparent advantage o...

Winning candidates don’t just talk about policies—they tell a story. A strong campaign narrative connects with voters on an emotional level, making them feel like they’re part of something bigger.   An effective campaign narrative will also humanize the candidate so that voters and supporters can identify with the story. What is a Campaign Narrative? Your narrative defines who you are and what you stand for and will develop a level of relationship between you and the voter.   It is important that you know who and what you are so that you are able to define yourself before an opponent has the opportunity. Your campaign narrative is the “wraparound” story that connects your values, message, and policy positions. It answers three key questions:   1.       Who are you? (Your background and experience – the part that connects you emotionally)   2.       Why are you running? (The value you add to the voter – what ...